Expertise that connects science, policy and access

From early development to market access and beyond, we deliver integrated advice and evidence driven solutions that help innovative medicines and vaccines achieve sustainable access and better health outcomes.

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Who We Are

A unique fusion of public health leadership and market access expertise.

Stuart Carroll

Stuart Carroll
senior health economist and epidemiologist

Over 22 years of experience in infectious diseases, vaccines, market access and health policy.

Former Director of Market Access & Policy Affairs, Moderna UK & Ireland
Previous Senior Leadership roles at SPMSD, Sanofi and Biogen
Former Senior Expert Adviser, UK Government
Author of 180+ peer reviewed papers
 Honorary Assistant Professor at University of Nottingham

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Professor Sir Jonathan Van-Tam

Professor Sir Jonathan Van-Tam, MBE
PHYSICIAN And Public Health Expert

Internationally recognised leader in public health, respiratory viruses and pandemic response.

Former Deputy Chief Medical Officer for England (2017-2022)
 Knighted in 2022 for services to public health
 Extensive academic and government experience
Trusted adviser on vaccines, pandemic preparedness and health strategy

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About CVT

CVT Market Access Solutions Ltd creates a fusion of Stuart Carroll’s two decades of experience across vaccines, infectious diseases, market access and public health policy, with Jonathan Van-Tam’s lifetime of medical and public health policy expertise. This creates a unique offering for clients, especially pharmaceutical companies seeking to navigate complex healthcare ecosystems and policy landscapes to secure sustainable access for innovative medicines and vaccines. The firm combines expertise in market access strategy, health economics and outcomes research (HEOR), pricing and reimbursement, medical affairs, and government policy with deep experience in public health and health technology assessment.

CVT advisors work at the intersection of science, medicine, policy and healthcare systems, to provide strategic support and advice across the full product lifecycle, from early evidence generation and access strategy through to policy engagement, reimbursement negotiations and stakeholder communications.

Market Access and Strategy

Market Access and 
Strategy 

HEOR and Evidence Generation

HEOR & Evidence Generation

Pricing and Reimbursement

Pricing & 
Reimbursement

Medical Affairs and Policy

Medical Affairs & 
Policy

Government and Health Policy

Government & 
Health Policy

Medical Affairs and Scientific Strategy

Medical Affairs & Scientific Strategy

How We Operate

01 |  Advisory firm, not agency

We are an advisory firm not an agency; our support to you comes in the form of written and spoken advice, alongside detailed review of your company’s propositions and strategies, as required.

02 |  Not a delivery partner

We are not a delivery partner who provides services, as agencies typically do.

03 |  Work alongside clients

We work alongside clients and inside their organisations, but we don’t ‘front’ outsourced activities on behalf of clients.

04 |  No junior staff delegation

We are currently a ‘two-person band’: we have no junior staff to whom we can delegate.

05 |  Direct access to the founders

Our clients get direct access to the two named experts who are the co-owners and founders of CVT.

06 |  Flexible work effort

Our clients ultimately choose the weighting of the ‘work effort’ they wish to receive from the two CVT advisors.

07 |  Selective assignments

We only accept assignments where we feel satisfied that: a) we can make a meaningful contribution; and b) the sum of our combined contributions is likely to be greater than its constituent separate parts

08 |  Honest, realistic advice

We are not ‘yes people’; we will always give honest and realistic advice to our clients, even when we think it may be hard to hear.

09 | Reputation and client satisfaction

We realise we are only as good as our current or recent reputation and obsess about feedback and client satisfaction.

Where We Can Help

Market Access Strategy

Market Access Strategy
  • Global and UK market access strategy development
  • Early access and lifecycle planning
  • Stakeholder mapping and payer insight

Health Economics & Outcomes Research

Health Economics and Outcomes Research
  • Assessing and designing Health Economics & Outcomes Research (HEOR)
  • Assessing and designing cost-effectiveness modelling and economic evaluation
  • Assessing and designing burden of disease and epidemiological modelling
  • Assessing and shaping Value dossiers and evidence synthesis
  • Evidence generation strategy for HTA submissions

Pricing & Reimbursement

Pricing and Reimbursement
  • Pricing strategy and value positioning
  • Support for reimbursement submissions and negotiations
  • Health technology assessment strategy and engagement with agencies such as National Institute for Health and Care Excellence
  • Scenario modelling for payer decision-making

Vaccine Policy & Pandemic Preparedness

Vaccine Policy and Pandemic Preparedness
  • Vaccine policy strategy
  • Pandemic preparedness planning and response strategy
  • Policy engagement with advisory bodies including the Joint Committee on Vaccination and Immunisation

Government & Health Policy

Government and Health Policy
  • Policy analysis and strategic advisory
  • Public affairs and government engagement
  • Parliamentary and policy landscape monitoring
  • Strategic positioning in evolving health policy environments

Medical Affairs & Scientific Strategy

Medical Affairs and Scientific Strategy
  • Scientific engagement strategy
  • Advisory board and expert network development
  • Medical education and scientific communication
  • Evidence translation for policy and clinical stakeholders

Strategic Communications

Strategic Communications
  • Public health communications strategy
  • Scientific messaging and narrative development
  • Media and stakeholder engagement strategy
  • Crisis and risk communication

Courses And Workshops

Expert Workshop (1-Day)

Understanding and interacting with JCVI

A one-day intensive workshop for ​pharmaceutical and vaccine industry professionals seeking to better understand the UK vaccination policy ecosystem.

Led by: Professor Sir Jonathan Van-Tam and Stuart Carroll

Overview

This intensive one-day expert workshop will help delegates better understand how UK vaccination policy is developed, regulated, and implemented in the United Kingdom. The focus will be on the Joint Committee on Vaccination and Immunisation (JCVI) around which the entire UK vaccines ecosystem pivots. The JCVI is widely regarded as one of the best, if not the best, national immunisation technical advisory groups in the world. It has been a safe and reliable custodian of the UK vaccine programme for as long as it has existed, with very few missteps, by way of under- or over-reacting.

Yet for those less familiar, the JCVI can be hard to understand in terms of what it is, and why it is the way it is (its history and legacy), where it sits and how it operates in the wider vaccine policy-setting framework, and what the limits of its jurisdiction and power actually are. It is also a committee arguably not renowned for ease of access or the most open style of communication. In short, it has a distinctive ‘persona’ and place in the UK vaccines ecosystem.

This workshop will examine all the above in a concentrated one-day format: the full pathway from vaccine development and regulatory approval through to policy adoption and population rollout, centred on the JCVI itself. Participants will engage with the scientific, economic, regulatory, and political dimensions of vaccine decision-making, drawing on real-world principle-based* case studies from COVID-19 and business-as-usual operating. The course is designed to be useful to pharmaceutical and vaccine industry professionals (market access, commercial, marketing, HEOR and medical affairs), especially those at earlier career stages or new entrants to the vaccines space, for whom it would be an advantage to upskill as fast as possible.

The workshop will be based on a small number of participants**, in a safe space to explore a detailed understanding of this environment, and taught by two experienced professionals who together have seen and experienced almost all aspects of the UK vaccine policy space.

*no confidential facts or materials will be used or shared
**the course size is capped at 20 persons, and will be offered on a first come, first served basis. Places are limited. Early registration is therefore recommended.

Workshop Details

Workshop Date

Date:
Tuesday 8th September 2026

Workshop Location

Location:
Very Central London (exact location will be confirmed to registering delegates)

Workshop Timings

Timings:
0930 to 1630 (TBC)

Workshop Format

Format:
Small-group, in-person expert workshop

Workshop Capacity

Capacity:
Capped at 20 ​participants

Workshop Includes

Includes:
Tea, coffee and light lunch

Workshop Cost

Cost:
£675 + VAT

Key Themes

JCVI history, legacy and ‘persona’
JCVI roles and roles that are not JCVI’s
Vaccine journeys from UK licensure to NHS implementation
Criteria for JCVI evaluation and how this works in practice
Admissible and inadmissible evidence
Handling of HEOR data and economic modelling
The role of UK Health Security Agency as committee secretariat
Approach routes, industry interactions and touchpoints
Interpreting JCVI minutes
Other stakeholders in the vaccine policy space
Principles of interactions between JCVI, MHRA, UKHSA, DHSC, and ministers
Opportunities for direct Q&A with two leading experts
Future implications of Most Favoured Nation and Trump Executive Order

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